End of Spring + Semester 2 of my Masters Degree

Remember when I said I’d try to update my blog every week in 2021? Well that’s embarrassing, because I haven’t updated for two months. But I will write something, just for the sake of documenting my recent updates.

Firstly, spring had sprung! Spring is absolutely gorgeous in Edinburgh, and I particularly loved the abundance of cherry blossoms / sakura, my favourite flower. It’s almost over though, and summer is coming. Although by the state of the weather you’d think it’s late September, honestly. Scotland truly is something else.

I’m also officially done with Semester 2 of my masters degree where I took subjects I genuinely enjoyed such as Marketing in a Digital World, Understanding Brands, Marketing Communications and Marketing Applications. Some of my assignments included: an analysis of functional and symbolic branding (I chose Adobe Photoshop and Disney respectively), a creative brief for a campaign targeting the French market to visit Scotland, a viral video concept for the charity Age UK, and a marketing plan for the Edinburgh Science Festival. We sometimes got to work with real clients this semester and it was challenging but also rewarding. Now, I’m beginning to work on my research dissertation. Wow, I really decided to do a masters degree, as if my undergraduate dissertation wasn’t torturous enough! 😛 Today marks the first anniversary of me submitting my research investigating social media engagements with Avengers: Endgame – read about it here.

Next, I …kind of… got my first promotion ever. I’ve been working part-time in digital marketing since October, 7 hours a week. Unfortunately someone in my team is leaving. But now my hours are being increased to 17.5 hours a week! Alhamdulillah, for everything. I have more time to work now since I don’t have classes anymore, just my dissertation. So I’ll have to practice effective time management. I also hope to spend some time traveling around the UK where I can.

Continue reading End of Spring + Semester 2 of my Masters Degree

TikTok: An Unlikely Source of Study Motivation

Assalamualaikum wbt.

TikTok is always associated with dancing videos, humour and overplayed songs – but did you know you can tailor your feed to your interests? It has a really clever algorithm that quickly learns what kind of things you like and creates a personalized “For You” page. From my experience, their algorithm is way more accurate and addictive than other social media platforms. So if you’re into quick recipes or cleaning or resin art or Islamic reminders… TikTok has it all!

As nerdy as it sounds, I have carefully tailored my TikTok feed so that it is full of study motivation, productivity tips, marketing hacks, and business advice.

I’m not an model student who just wakes up every day with a burning desire to go to Zoom class and study… I need motivation. Before the pandemic, I did watch motivational YouTube videos occasionally, but I could also get motivated from socializing with my course mates and seeing people study in the library. Now, Scotland’s under lockdown… so… yeah…………..

Continue reading TikTok: An Unlikely Source of Study Motivation