Canva: A Dream for Marketers

Salam and hello!

I used to look down on Canva and deem it to be for amateurs. Thought that no self-respecting designer would use such a program. Now I realize how “sombong lagi angkuh” (arrogant) I was being.

Now, I rely on it so much. After all, I’m more of a marketer than a designer – I’m a masters student juggling a part-time digital marketing job at the University of Edinburgh Information Services Group. I need to create visually stunning designs quickly and efficiently.

Over the past few years Canva has added so many beautiful designs, made the interface super intuitive and user-friendly, and are constantly innovating to keep up with current trends (animations, GIFs, etc)!

Continue reading Canva: A Dream for Marketers

Workshop IMpossible

Assalamualaikum w.b.t.

Last Saturday, Sarah and I went to IACT College in Jaya One to attend their creative workshop. We had a scrumptious breakfast at Wendy’s (Morning Sausage! Yum!). I’m endlessly thankful that Sarah agreed to go, because I couldn’t find anybody else as they were all busy or uninterested in artsy stuff. It was a relief that Sarah was all for going to Workshop IMpossible even though she wants to be an engineer. Everyone else there wanted to be journalists and illustrators and filmmakers.

We listened to a talk on the importance of the creative industry (which was really inspiring and made me see things in a new light), and then Reuben Kang from JinnyBoyTV arrived to share his success story. He used to be a sweeper! And now he’s a famous YouTuber.

After lunch, we divided into groups based on our ‘interest’ that we selected from a drop-down list when we registered online. I told Sarah to pick Graphic Design but she accidentally picked Mass Communication instead. Sigh. Oh well. You have to meet new people once in a while, I guess.

The task? We had to market Reuben Kang.

For example, the mass communication group had to interview him and write articles.

The filmmaking group had to come up with videos of him.

The marketing group (I think) had to create a restaurant based on him. And I really liked their idea – a movie-themed restaurant where they’d have movie screenings every Saturday… with COSTUME THEMES (e.g. Star Wars). Also, they’d sell food like Titanic Burger. The presenter for their group was also remarkable at public speaking and persuasion. Except he talked for too long, and said ‘thank you for putting up with ME’ instead of ‘US’. The judges made sure to comment on that.

My group, the graphic design group, were the only ones who worked individually. We worked in the Mac Lab on Adobe Illustrator, and our job was to personalise cameras based on Reuben Kang. We didn’t draw or anything. It was more like an online doll dress-up game. We picked the lens, flash light, buttons, camera skin, background designs, colour scheme and et cetera. The essential part was presenting: what was so special about our cameras and how does it reflect Reuben Kang?

My design, signed by Reuben Kang.

I chose to go last. I said that my camera was a Polaroid camera, but not just ANY Polaroid camera. Instead of printing static pictures, it would print VIDEOS. That’s right, people. VIDEOS. You can keep videos in your wallet, take them out, press play and it would be just like in Harry Potter! I chose red, black and white for the camera skin to represent YouTube.

And well, the camera buttons are supposed to represent Reuben’s sepet eyes and the sun/beach background was to stand for energy and fun, but I didn’t talk about that because my mind just went blank at one point. But I think my presentation was okay. Fifteen times better than it would have been if I had to present two years ago.

The workshop ended with monopod giveaways to those who answered questions. I answered the one from Reuben himself (mostly because I wanted a selfie stick), “Other than creativity, what is something that you have learned today?. And I rambled something along the lines of, “Well, it doesn’t matter if you’re the most artistic person in the world, if you don’t have the ability to present to crowds or market your products, you’ll never get compensation for your creativity”. One of the lecturers, Miss Nat, said, “Like a pro!” and I got my monopod. Heh.

Aaanyway, I now want to emphasise on the best part of the workshop; the company I had.

I felt like after eighteen years, I finally found my planet, with my kind of people. The enthusiasts who have a deep interest in analysing movie plots, music videos and lyrics! The misfits who could go on for hours about The Hunger Games or LOTR! The weirdos who would gladly converse with you about stop-motion animation and the process behind the making of Frozen! The geeks who actually know what terms like ‘vector imaging’ means!

I mean, sure, I tend to find these people a lot since birds of a feather flock together, but they’re scattered all over the universe. In this context, we were all in the same room and undoubtedly burning with fiery passion.

It was like Tumblr in real life.

For example, I sort of used to talk a lot to this girl on social media. Let’s call her A. I don’t keep in touch anymore but I regularly stalk her because her life seems interesting because she’s a person who thinks out of the box and makes good art and travels a lot. A girl in my group (we’ll call her B) was from her school. I know a lot of people from her school so I just asked B some general questions. A while later, she mentioned that she was the editor of the school magazine last year. THEN I got excited, because I knew the editor of the previous year was A.

So I talked about how pretty the design for the yearbook was, blah blah blah, A designed it didn’t she,  the colour scheme was beautiful, blah blah blah. Then B got as excited as I was, because apparently she was the one who coloured it!!! I was just like… wow.


Well, for me.

Anyway, yeah, Workshop IMpossible was a thrilling experience and has awakened my eagerness even more to venture into the creative industry.