The Role of Mass Communication in #GE14

To anyone who thinks Mass Communication isn’t important, or is easy: you’re wrong.

Let’s analyze the media’s role in #GE14.

[Artwork by Nixon Siow]

Colourful billboards/websites/flyers for various parties and PSAs encouraging people to vote? Advertising.

Conducting press conferences and preparing media kits while maintaining a politician’s public image in spite of crises and rumours? Public Relations.

That historical angkat sumpah moment at Istana Negara you watched live? If it wasn’t for Broadcasting, you wouldn’t have been able to witness it.

Latest verified articles and updates on #GE14 brought to you every minute? Journalism.

The copy editing, layout design, and printing of 10th May’s newspapers you want to frame and show your grandkids? Publishing.

People weaving strong points together to convince their friends and family to vote for a certain party? Interpersonal communication.

Clear instructions on how to register as a voter / the voting process on polling day? Instructional communication.

All the official procedures / strategic planning such as writing memos, managing stakeholders and announcing manifestos? Communication management.

New media, particularly social media played a GIGANTIC role in the 2018 elections, from strangers helping each other for #PulangMengundi, to the Facebook live streaming of Tun Dr. Mahathir’s speech on 8th May.

There’s actually so much more. But I’ll stop here.

Astro Awani menggoncang negara when they openly criticized the SPR on national TV. Personally, I felt like I was watching a more free media outlet such as Bloomberg or CNN News. This could be the start of a better, cleaner, and more objective media in Malaysia, uninfluenced by the chains and shackles of higher authorities. Moga-moga!

Thank you to all media practitioners who worked endlessly and sacrificed their effort, time, and money for #GE14!



A New Malaysia

Assalamualaikum wbt.


“In this lifetime I’ve been blessed enough to witness: North and South Korea’s leaders shaking hands, America’s first black president, and the longest ruling government in the world slowly being overcome by sheer power of the people. What a time to be alive.” — Twitter user @jean_heng

Perasaan bangga di hati saya tidak dapat diungkapkan dengan kata-kata. Dari gerakan #PulangMengundi sehinggalah melihat kenalan yang menetap di luar negara gigih berusaha untuk mengundi walaupun banyak halangan. Rakyat Malaysia bersungguh-sungguh untuk merealisasikan perubahan bersama tak kira agama dan bangsa.

After the elections, I was amazed by the professionalism shown by both YB Khairy Jamaluddin and Syed Saddiq who, despite their differences, both voiced out their intentions to work together to rebuild a better Malaysia, which is what we ALL should do.

May Allah bless Malaysia and may we prosper from all aspects! Democracy is ALIVE and WELL in this country. We have proven that the rakyat has a very loud, clear voice, echoing all over the world! 🌎 Alhamdulillah Ya Rabb. We have witnessed HISTORY before our very eyes.

Regarding the old ruling government, I genuinely wish nothing but the best for them. May they realize their mistakes and make a comeback, stronger and better. Weed out the bad things. Rebrand everything. Become a well-respected opposition party in their own right. Thank you for your 61 years of service, and all the good that came with it.

If you told me two years ago that Tun Dr. Mahathir would be seventh prime minister of Malaysia, I would have thought you barking mad. I am excited and thrilled to see what the new ruling government has to offer. So much potential! Hoping to see fresh and progressive changes in the nation. It’s only been two days, and things seem to be going well so far. And if they don’t perform, well… they should be afraid of the rakyat, then.