3 Business Lessons From The K-Drama “Start-Up”

Assalamualaikum wbt.

For those of you who don’t know, I’ve been rather obsessed lately with this one K-drama called Start-Up. I have never bought K-drama merch before, but now I have a Team Ji-Pyeong sticker on my laptop. The drama is about young millennials trying to succeed in the fast-paced business world through a start-up incubator called Sandbox – competing to become the next Apple or Amazon or Google.

[Warning: Spoilers ahead]

I wouldn’t say it’s the best K-drama ever, especially as I wasn’t too happy with the direction of the plot during the second half, especially as they focused too much on a messy love triangle (petition for a spin-off about Ji-Pyeong!!!). However, I have never been more emotionally invested in a K-drama and enjoyed theorizing with the rest of the fandom.

From the business side of things, there is definitely so much to learn. Watching this drama motivates me WAY more to succeed in the business world than reading academic journals, haha.

Here are some lessons to take in from the show:

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Khairul Aming: Malaysia’s Beloved Online Chef Who Made RM139k in 54 Minutes

Assalamualaikum wbt.

You’re not Malaysian if you don’t know who Khairul Aming is. Known for his 1-minute Instagram video recipes especially during the fasting month, he is one of the most legendary content creators of our time. His recipes are appealing because of a) the entertaining narration, b) beautiful cinematography, c) not being less than 1 minute long, and d) because he uses ingredients and tools that most people have in their kitchen. He spent 4 years consistently building his niche fanbase of 2.7 million followers, the same amount a famous artist would have. Honestly, I owe a LOT of my basic cooking skills today to him. All his content is completely free.

He recently released the first batch of his first product Sambal Nyet (chilli paste), sold out within just 54 minutes – resulting in RM139,000 in sales (RM13.9 x 10,000 bottles). THAT is the result of YEARS of perseverance in personal branding content creation. He’s finally enjoying the fruit of his hard work. Shows that you should be patient and not demand immediate results.

Continue reading Khairul Aming: Malaysia’s Beloved Online Chef Who Made RM139k in 54 Minutes